31
Jul
Design vs. Layout
When I think of layout, images of Excel spread sheets and line diagrams come to mind, which by themselves aren’t baseless tools in the aid of a design, but they do not in themselves constitute a design. A design is the process of (for lack of a better phrase) thinking outside of the box, and taking into account the little burrs and imperfections that mar the edges of the perfect 8.5X11 that contain your layout. When I sit down to contemplate what techniques and systems I will employ to solve a problem, it is never the layout that is of concern, but the design that births the map I follow on my way to an end product.
Too often firms that represent themselves as design entities are little more than armies of technicians fitting the products they sell into holes in a predetermined layout. When taking on a design challenge here at Synapse, I and every member of our team start with the client and their set of criteria to be addressed, first thinking of how our solutions will be integrated into the lives of our end-user and only then considering the viability of each and every technical aspect we intend to integrate.
Lately, technology has been getting a bad rap because it “doesn’t work” or is too clumsy. But the real problem is that the people behind that technology only laid it out and didn’t design it, missing out on an opportunity to craft it into a perfect blending of circuit boards and the human experience. At Synapse we design, and we hope it shows in every solution we bring to our clientele. The next time you are in the market for a technology solution, ask yourself; what are you getting for your money, design or layout?
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